About

Safia Begum

Founder

Where Every Stitch Begins With Love
MUSA Kids was born from a simple, deeply personal belief: children deserve clothing that feels as gentle and comforting as the love that surrounds them.
This belief comes from our founder and CEO, Safia Begum — not only a business leader, but a grandmother to six grandchildren, whose everyday moments inspired the heart of MUSA Kids.

We design clothing the same way a grandmother chooses clothes for her grandchildren:
by touching the fabric
by checking the seams
by imagining long days of play and quiet moments of rest
If a garment isn’t gentle enough for a child we love, it doesn’t belong at MUSA Kids.
Our designs are intentionally simple and timeless, allowing children to grow, move, and explore without restriction. Every piece is made to feel familiar from the very first wear — soft, breathable, and reassuring.

MUSA Kids is not about fast fashion or passing trends. It is about creating everyday essentials that support childhood gently and beautifully.

The Philosophy

If a garment isn’t gentle enough for a child we love, it isn’t good enough for MUSA Kids.
Children explore the world with curiosity and energy. Their clothing should support that journey never restrict it. That’s why we focus on soft fabrics, thoughtful fits, and timeless designs that allow children to move naturally, play freely, and rest comfortably.

We don’t follow fast trends.
We follow what truly matters: comfort, care, and quality.
Every MUSA Kids piece is made to feel familiar from the first wear like something already loved.

Testimonials

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